David interviews Gina Ciancio, Senior Social Media Adviser for the Department of Human Services. Gina Ciancio joined the DHS as a Public Affairs Officer and rose to join a specialised team in digital and social media. Gina also spent a short period working in the UK in marketing. This interview is taken from a live webstream at the ACT Digital Hub in Gungahlin Library back in 2014.
In this episode, you’ll learn:
1:50 Where the Department of Human Services is getting it right
2:50 An example of where the DHS has used content marketing to achieve an objective
5:02 Where to get your stories from
6:24 How to make policy interesting to citizens