Dr David Marshall has over 25 years’ experience in the media industry. David Marshall started as an on-air personality on local radio to eventually become General Manager of radio stations in Adelaide, Sydney and Canberra. He then transitioned to Chief Executive of the Canberra Tourism and Events Corporation, where he worked on major events for the ACT Government. David is now Director of Talkforce Media and Communications Strategists, where he works with government and private sector organisations around Australia in media training and strategic consultancy. In 2015, David completed his Ph.D. in Communication and Media Studies on Prime Minister John Howard’s media and communications operation.
In this episode, you’ll learn:
4:32 The foundation of the Howard Government’s communications strategy and how they stayed in power for so long
10:25 How to make a complex policy simple
15:42 Does politics undermine the ability to communicate effectively?
20:29 The most common challenge for government communicators when dealing with the media
27:32 Why presentations fall flat