David interviews Mitch Joel, one of the world’s foremost advocators of digital marketing. Mitch is the President of Mirum, a global marketing agency that operates to close to 20 countries with over 2,000 employees. He is the host of the popular podcast Six Pixels of Separation, which recently celebrated its 500th episode. Mitch is the author of two books on the implications of the new media. His last book CTRL ALT Delete, which was named one of Amazon.com’s best business books of 2013, examines how businesses and marketers can capitalise on the interconnections of modern society. Mitch has been named one of the top 100 online marketers in the world
In this episode:
2:40 The secrets of podcasting
7:29 How to be successful in today’s environment
9:42 How to not suck at publishing
19:32 How to be effective when you start your journey into content marketing
28:30 Mitch Joel has advice for your and large organisations