145: Daryl Karp part 2, applying media rules to marketing

145: Daryl Karp part 2, applying media rules to marketing

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In part 2 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD), we learn how to take a skillset from one profession and apply it to another. Before MoAD, Daryl enjoyed a rich career in media; having held high positions in both the ABC and SBS (where she is still currently Non-Executive Director).

Since arriving at MoAD, Daryl has brought the museum to life.  Today we learn from Daryl how she’s built a team rich in generalised and specialised skills; a real digital team of the future.

Discussed in this episode:

  • Taking your skills from media to marketing
  • The media and museums have a lot in common
  • Building a strong audience
  • The importance of digital transitioning
  • Celebrating success rather than fixate on mistakes

Fortnightly a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.

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