Session Overview
In this session from the 2020 GovComms Festival, we hear from the Group Managing Director of Edelman Australia Susan Redden Makatoa about the issue of trust in government.
For the past twenty years, Edelman Australia have researched trust in government in Australia. Susan explains why Edelman conducts this research and what is useful about understanding the issue of government trust.
The Edelman Trust Barometer assesses the level of trust in Australia and abroad. Susan explains why trust in the Australian government has undergone rapid changes in the year 2020. She discusses the impact of the 2019-2020 Summer Bushfires, the COVID-19 pandemic and the 2020 economic recession on the level of trust in government in Australia.
Susan also outlines the level of trust in government communications. She discusses research suggesting that government was Australians’ most trustworthy source of information during the COVID-19 pandemic.
Edelman has conducted incredible research into citizen interactions with government communications campaigns during the COVID-19 pandemic. Tune in to see more of Edelman’s important insights into the effectiveness of government communications in 2020.
After watching this video, you will:
- Understand the changing level of trust in government in Australia in 2020.
- Evaluate the government’s communication campaigns during the COVID-19 pandemic.
- Use an understanding of trust to shape your communications.
Please note that this is a recording of a live presentation.
