Gen Z Values and How Government Can Communicate with Us Better

with Anya Dua


Session Overview

In this presentation, Anya Dua, Founder and President of the Gen Z Identity Lab, talks about the growing importance of communicating effectively with Gen Z (those born between 1995 and 2010). Gen Z is becoming a pivotal demographic for government communicators – representing 10% of the voting population in the most recent US presidential election.

Anya presents data from a number of surveys that illuminate the issues and concerns that are most pressing to Gen Z and what techniques and methods are valuable in reaching them. We learn about the significance of digital and social media campaigns and how to run them effectively.

This is an insightful presentation with a fresh perspective about a generation that will have an increasing impact on government in the future.

After watching this video, you will

  1. Understand the growing significance of Gen Z to governments
  2. Learn about Gen Z values and the social issues that are most concerning to this group
  3. Know how to conduct a social media campaign that is effective in reaching Gen Z

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