#93 Allan Yates – moving from journalism to communications

Allan Yates worked as a senior national journalist before moving into media relations, strategy and communications. He has worked with a number of state and federal government departments and institutions. David Pembroke talked with Allan about the transition from journalism to a comms role.

#92 Gregory Andrews – fighting extinction with social media

Gregory Andrews is Australia’s Threatened Species Commissioner. In this podcast he explains how content communication using social media is supporting Australia’s fight against extinction.

#91 Craig Hodges – strategy breeds success

Craig Hodges from King Content talks about content marketing strategies, and talked David Pembroke into seeing AC/DC live in Cleveland as well.

#89 Shannah Hayley – content marketing for local government

How can you turn a disparaging comment on “Real Housewives” into a marketing tool for your city? Shannah Hayley explains how “it’s a little Plano in here” became a meme of civic pride.

ANU Research Project

Through the Innovation Connections Programme of the Australian Government’s Department of Industry, Innovation and Sciences, contentgroup will work with the Australian National University to develop the evidence base to underpin its current “content communication” method and to develop value co-creation toolkits for content communication projects in the public sector.

Infographic: Preparing government for successful communication in 2020  

What does successful government communication of the future look like? 93% of marketers use video online, including on websites, in email campaigns, for training, customer communication and more. In this infographic we explore how far content communication has come since the internet first started.

Social media’s impact on the 2016 US Presidential Election

In an ever-changing media landscape, we continue to see social media sites wield more influence over traditional media platforms. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook helped more than 2 million Americans register to vote on November 8. What made social media such an influential landscape during the lead up to the Presidential Election?

Stakeholder and public engagement: Simon says… focus on purpose not process

Stakeholder engagement is a skill central to the success of any government or public sector communicator as well as the organisation itself. And the benefits, if conducted and implemented correctly, are two-fold. What steps can you take to apply a successful stakeholder engagement method to your organisation?

#84 Helen Owens on Open Government

Helen Owens joins the InTransition Podcast to talk about the Open Government Partnership. Helen is the principal advisor on public data policy at the Department of Prime Minister and Cabinet in Canberra, Australia.

How can government strengthen their brand?

Your brand is your image. It’s not only what you say, but also the result of an ongoing interplay, or dynamic, between your output and the response you get from the public. Branding for government should be strategic and include an overall vision for what the departments can achieve, while forging long-term relationships with the public.

#83 Rachael Sweeney on stakeholder engagement

Rachael Sweeney joins the InTransition podcast to talk about stakeholder engagement. Rachael is the director of Collective Position, a communication and stakeholder relations company based in Melbourne, Australia. She worked on two major rail infrastructure projects in Victoria.

Putting the customer first: Communication lessons from the 2016 Census

For brands who are selling a product or service, putting customer service at the centre of their communications approach is a no-brainer – but what about the government? The 2016 Census contained important lessons for government communicators and their customer service approach.

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