In this podcast we learn how social media is being used to connect citizens with decision makers, to advocate for better outcomes in mental health.
Social media is used by citizens all across the globe; however, not all government departments are using social media to its full potential. Social media is one of the few digital avenues offering two-way communication, giving the sender the ability to receive feedback and monitor sentiment. However, governments’ ability to fully utilise this two-way communication channel still has some way to go.
WPP’s Leader’s Report – the future of government communications spans insights from 40 countries across the world, and is the first global review into how government and public sector communication leaders currently are working, their concerns and how they are preparing for the future. According to the report, what are the five challenges facing government communicators across the globe?
It’s our 100th episode of InTransition, and our very first guest returns for a special chat. Alex Aiken is the Executive Director of Government Communications for the UK government, and offers 5 tips on strengthening the value of communications.
Change management. It’s something several government organisations are experiencing at the moment as they change the way they do their business, while continuing to deliver on their programs and policies in the most efficient and effective way. For many people, this level of change can be quite a stressful period, however, it’s not all doom and gloom. When managed effectively, change can lead to improved mental health, innovation and an increase in productivity.
Sonya Sandham is so passionate about the power of storytelling in the public sector that she’s doing a PhD at the University of Canberra. She explains why in this week’s podcast with David Pembroke.
Most organisations know that SEO should be implemented, but often they don’t know how effectively it can be used in conjunction with keywords to increase the quantity and quality of traffic to their websites through organic engine results. As SEO continues to gain momentum, many of our clients are starting to ask us how to choose the right words, and how to make sure they’re getting the right searches to help them grow.
Ruth Dewsbury describes how the Department of the Environment is using content communication to not only inform the Australian public, but to help achieve the department’s goals through grass roots involvement. Ruth is David Pembroke’s guest on this week’s InTransition podcast.
A new way of communicating with audiences will soon be available to anyone with a Facebook page and a smartphone. Just before Christmas Facebook announced the introduction of Live Audio, which lets mobile device users broadcast audio straight to their news feed. Find out how Live Audio will add another channel of public engagement for public sector entities.
Amelia Loye from engage2 explains how open data and “data from community” are important ways to help design services and policy. Amelia specialises in consultation and engagement for government, and has been helping manage engagement for the NZ and Australian open government national action plan.
Gillian Field joins the InTransition podcast to discuss internal and corporate communications. She has considerable experience in the Australian public sector, including the Department of Agriculture, the Department of Defence and Centrelink.
Trish Lavery, from the Department of the Environment is the Assistant Director in the Design and Analytics area of the Innovation and Behavioural Insights Team. In this podcast she discusses website analytics, A/B split testing of websites, and looking at the effectiveness of digital social media interactions.