#41 Show Me the Data: Leveraging Analytics

#41 Show Me the Data: Leveraging Analytics

This week we’re joined by Chris Rottler, Head of Digital Analytics of the US Peace Corps. In this episode, Chris explains how the Peace Corps uses data to understand their audience and develop content.

Prior to Chris working at the Peace Corps, he was Vice President of Digital Strategy and Analytics at Weber Shandwick, a Digital Consultant at Booz Allen Hamilton, where he worked across a range of public sector portfolios.

Transcript


Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.

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