142: One-on-one with Eddie Jones, England Rugby Union coach

142: One-on-one with Eddie Jones, England Rugby Union coach

Find InTransition in your favourite podcast app 📱

This week we bring you a special edition of the InTransition podcast. In late 2017 contentgroup CEO and InTransition host David Pembroke travelled to the UK to announce the news that Eddie Jones, coach of the English rugby union team, would be joining contentgroup in an ambassador role.

At a private event held at the Hilton London Tower Bridge, David and Eddie sat down to have chat about what’s at the heart of elite performance and how to build a strong team. Having travelled the world coaching culturally diverse teams, Eddie’s approach comes down to strategic planning, cultural understanding and mutual respect.

Presented first to an audience made up of an impressive mix of senior business leaders, diplomats, professional sports administrators and communication experts, now it’s your turn to draw insights from the man himself and use them to inform your own approach to leadership.

Further reading and information:

What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practice and the process of content communication.


Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.

Want to know how to innovate in the government communications space?