#49 How do you convince the leadership to invest in content marketing?
In this week’s episode of InTransition, we interview Karl Herger, Digital Marketing Specialist for the City of Sydney. Karl is responsible for implementing the City of Sydney’s digital marketing strategy, including its content strategy, social media, website builds, app development, analytics, online advertising and email marketing. Karl has been with the City of Sydney for over four years now.
Karl previously worked for the Australian Broadcasting Corporation as a Digital Marketing Specialist. He launched and managed the ABC Facebook page, growing it from 2,000 to 40,000+ likes through content strategy and advertising. Karl has over eight year’s digital marketing experience.
In this episode, you will learn:
6:14 What are some of the challenges of working at a large organisation?
7:53 Who is responsibility is it to establish the purpose?
9:00 How do you convince the leadership to invest in content marketing?
14:48 How difficult is it to develop a methodology in a large organisation?
17:52 What are the objectives of the content marketing strategy of the City of Sydney?
21:15 How do you tell the leadership how your content is performing?
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