Well-Being by Design: How Marketing can Change People for the Better


Session Overview

In this session from the 2020 GovComms Festival, Research Assistant at Griffith University Yannick van Hierdan explains how we can use ‘participatory design’ to create user-friendly services that improve the well-being of consumers and citizens.

Yannick explains the difference between bottom-up and top-down design approaches. He examines how bottom-up design approaches use the process of participatory design.

Yannick guides us through the four steps of the participatory design process: collect, prototype, implement and evaluate. Yannick gives examples of each of the steps in practice.

Yannick also explains the importance of theories within behaviour change programs. He claims that theories can help us explain and predict human behaviour, allowing communicators to understand the effects of their actions in advance.

After watching this video, you will be able to:

  • Understand the process of participatory design in creating user-friendly services.
  • Recognise the difference between top-down and bottom-up approaches.
  • Understand the importance of theories to behaviour change campaigns.

Please note that this is a recording of a live presentation.