Acing your Digital Marketing


Session Overview

In this presentation from the 2020 GovComms Festival, Dr. Timo Dietrich and PhD Candidate Yannick Van Hierden from Social Marketing @ Griffith discuss and explain their 5-step digital marketing process and the importance it plays for every business with a digital brand presence.

This process was created after Yannick and Timo realised that many organisations were failing at digital marketing and a key reason for this being that 50% of businesses do not have a digital marketing strategy. Failing to find a strategy that they felt was effective, Yannick and Timo decided to create one themselves.

Watch this presentation to understand the 5-step digital marketing process in-depth with a step-by-step walk through from the creators themselves on how to utilise this strategy to the advantage of your business.

After watching this video, you will

  • Know how to apply the 5-step digital marketing framework to your business.
  • Understand the importance of a digital marketing framework.
  • Learn how to improve your company’s digital marketing presence.

Please note that this is a recording of a live presentation.