Standing out from the crowd: Communications that people see and engage with.


Session Overview

In this presentation from the 2020 GovComms Festival Professor Sharyn Rundle-Thiele and Research Fellow Carina Roemer from Social Marketing @ Griffith explain how to use their co-create communications process to help your business’s marketing and communications stand out from the crowd.

The co-create process is one that is used frequently by the team at Griffith University. The process involves three steps: co-create, build and engage. These steps are used to listen and understand the target audience, create a call-to-action that responds to their needs and then listening to the target audience again to help evaluate the created call-to-action. This process makes your message more consistent, easy and clear.

To help understand this process further, Sharyn and Carina present you with two case studies that put this process into action. One case study uses the process to encourage the public to donate quality goods and the other utilises the process to communicate the message that it is unsafe for pregnant women to consume alcohol.

After watching this video, you will:

  • Understand Social Marketing @ Griffith’s co-create communications process.
  • Learn how the co-create communications process can be put into action.
  • Know how to assess your written communication to allow more people to see and engage with your message.

Please note that this is a recording of a live presentation.