Ep #09: Building capability in your communication team
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This week on GovComms we explore the biggest problems faced in government communication; but more importantly we provide answers to solve them. The secret? Tools to assist in building capability.
Through a research partnership at the Australia National University and the Department of Industry, Innovation and Science, contentgroup has been developing an evidence-based methodology to assist in building capability and solve governments biggest communication challenges.
Focusing on the importance of building capability internally, this special episode takes you behind the scenes of contentgroup and how we plan to change government communication.
Discussed in this episode:
- The biggest challenges in government communication
- The purpose of effective communication in the public sector
- From Sydney to Vienna, how our methodology went international
- Restoring trust one government at a time
- The power of storytelling in communication and policy development
“Your content is in a hyper competitive world, you have to make sure that that content is relevant to that audience, and is delivered to them in the channel that they prefer, at the time that they want it, in the format that they want it. Now, it’s a big challenge and it’s a big change and it’s why this capability needs to be built over time, but that’s where government has to get to.
Government has to become better at telling their stories so they can start to rebuild the trust deficit that there is in democratically elected institutions around the world.” – David Pembroke