Ep #08: Strengthening internal communication in government, with Rita Zonius
As communicators, we should all know by now that strong internal communication is the beating heart of any healthy organisation. Because without it, everything falls apart. And though that may sound scary there are plenty of tools available to introduce smooth internal communication to your department or agency.
This week on the podcast we explore the implementation of enterprise social media, or large-scale internal communication, with Rita Zonius, an international leader in internal communication.
With a rich career in the bank sector, Rita was the Head of Internal Communication for ANZ for more than a decade. One of her biggest achievements was the implementation of an enterprise social network to connect over 60,000 ANZ employees around the world.
After leaving ANZ in late-2017, Rita has become a leading consultant in the field and recognised internationally for her work in enterprise social networking. Under the alias The Enterprise Social Engineer she now works with brands around the world assisting them with all their internal comms needs!
Discussed in this episode:
- What is enterprise social networking and why is important?
- The increased efficiency from implementing internal social networks
- Using strong internal communication to spread company culture
- Measuring risks and challenges in internal communication
- Training your team in teamwork, not technology
- Perfecting internal content, creating an internal narrative
Any questions? Get in touch.
“Your content is in a hyper competitive world, you have to make sure that that content is relevant to that audience, and is delivered to them in the channel that they prefer, at the time that they want it, in the format that they want it. Now, it’s a big challenge and it’s a big change and it’s why this capability needs to be built over time, but that’s where government has to get to.
Government has to become better at telling their stories so they can start to rebuild the trust deficit that there is in democratically elected institutions around the world.” – David Pembroke
Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.