Session Overview:
In this session from the 2020 GovComms Festival, we hear from Dan Slee on the topic of how we can use Facebook groups to connect with our communities.
Dan is a popular blogger on the topic of communications, and a freelance digital communications consultant based in the United Kingdom.
Dan runs us through the background of Facebook, and the latest stats about Facebook’s popularity and reach. According to Facebook, 66% of their users use Facebook groups.
Dan discusses why the public sector haven’t been able to use Facebook Groups so far, despite their immense popularity among Facebook users. Dan explains how governments can use Facebook Groups, and how to get the best out of them. He points to specific examples of how Facebook Groups have been used in a positive way by government.
After watching this video, you will be able to:
- Recognise the benefit of using Facebook Groups in a public sector context.
- Understand more about the popularity of Facebook Groups, and why they are so underrated as a means of communication.
- Use Facebook Groups to the advantage of your communications campaigns.
Please note that this is a recording of a live presentation.
