contentgroup

England rugby coach – and contentgroup ambassador – Eddie Jones on trust, culture and performance

In a little over three weeks, England rugby coach and contentgroup ambassador Eddie Jones will be in Canberra to raise funds for the ACT Rural Fire Service. Along with former Brumby and Wallaby players Rod Kafer, George Gregan and Stirling Mortlock, Jones will discuss not only his career but the secrets of building and sustaining …

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Content with communications: why content communication is the future

The role of content in communication has seen astonishing growth in recent years. Separating itself from the basic production of articles, it now includes creating pieces that are visually pleasing, easy to understand and promote engagement with the audience. Even though today we’re seeing countries frequently adopt this new approach (great examples being England’s Government …

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When less isn’t more – pitfalls of link shortening

As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and shorter attention spans shortening links to websites is commonplace in a bid to make a dent. There are many link shortening services out there (bit.ly and goo.gl are popular), and …

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Top tips for government video communications

contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.