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10 October, 2017Content Communication, Strategic Communication, Tips, , , , , , , , , , , , , , , , , , Hillary Lang

The psychology of colour

Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel educated? Engaged? Angered? Inspired? Break through the noise is by designing your content ...

9 October, 2017Content Communication, Government, Social Media, Strategic Communication, , , , , , , , , , , , , , , , , , , , , , , jessica

Case studies: Government and Influencers

By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if you need a refresh, visit our previous blog on the topic here). Let’s get practical and have a look ...

26 September, 2017Strategic Communication, , , , , , , , , , , , , , , , , David Pembroke

Two ears, one mouth: How taking an Asian perspective will improve your communication

It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian border near Darwin. “Australia is such a big country”, I thought to myself. But then in a flash, i...

12 July, 2017Content Communication, Government, Strategic Communication, Tips, , , , , , , , , , , , , Lydia Stevens

contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World!

Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020. We don’t shy away from this vision. In fact, we talk about it first t...

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