The importance of social media for government  

Government, Social Media / By

Social media is used by citizens all across the globe; however, not all government departments are using social media to its full potential. Social media is one of the few digital avenues offering two-way communication, giving the sender the ability to receive feedback and monitor sentiment. However, governments’ ability to fully utilise this two-way communication channel still has some way to go.

The importance of social media for government   View project »

Change management and communication

Government, Strategic Communication / By

Change management. It’s something several government organisations are experiencing at the moment as they change the way they do their business, while continuing to deliver on their programs and policies in the most efficient and effective way. For many people, this level of change can be quite a stressful period, however, it’s not all doom and gloom. When managed effectively, change can lead to improved mental health, innovation and an increase in productivity.

Change management and communication View project »

Social media’s impact on the 2016 US Presidential Election

Government, Social Media, Strategic Communication / By

In an ever-changing media landscape, we continue to see social media sites wield more influence over traditional media platforms. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook helped more than 2 million Americans register to vote on November 8. What made social media such an influential landscape during the lead up to the Presidential Election?

Social media’s impact on the 2016 US Presidential Election View project »

How can government strengthen their brand?

Content Communication, Government, Strategic Communication / By

Your brand is your image. It’s not only what you say, but also the result of an ongoing interplay, or dynamic, between your output and the response you get from the public. Branding for government should be strategic and include an overall vision for what the departments can achieve, while forging long-term relationships with the public.

How can government strengthen their brand? View project »

Robert Rose - Chief Strategy Officer - Content Marketing Institute and Joe Kalinowski - Creative Director - Content Marketing Institute

The Story of Content: Rise of the New Marketing. A review.

Content Communication, Strategic Communication / By

In this blog, David Pembroke reviews The Story of Content: Rise of the New Marketing, a documentary which recently premiered at Content Marketing World. Produced by the Content Marketing Institute, the film explores the evolution of content marketing through the eyes of the world’s leading brands.

The Story of Content: Rise of the New Marketing. A review. View project »

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