Melanie Gibbons is the Communications Manager for the Clean Energy Regulator, an Australian Federal Government agency. She was previously the Media Director for the Department of Climate Change and Energy Efficiency. Melanie is currently completing a Post Graduate Certificate in Social Media and Public Engagement at the University of Canberra.
In this episode you’ll learn:
New tools for communication in the digital age
How digital translates into the public sector workplace
Using analytics data to prove the value of content marketing
Unique comms challenges for a regulatory body
Helping compliance with the use of content marketing
How market research drives communications strategies
Using infographics to explain complex data
Using your website as an information hub
How to tell if your communication is helping your clients
Selected Links
Clean Energy Regulator website
Connect with Melanie on LinkedIn