#80 Melanie Gibbons on increasing engagement and compliance

InTransition Podcast

Melanie Gibbons is the Communications Manager for the Clean Energy Regulator, an Australian Federal Government agency. She was previously the Media Director for the Department of Climate Change and Energy Efficiency. Melanie is currently completing a Post Graduate Certificate in Social Media and Public Engagement at the University of Canberra.


In this episode you’ll learn:

New tools for communication in the digital age

How digital translates into the public sector workplace

Using analytics data to prove the value of content marketing

Unique comms challenges for a regulatory body

Helping compliance with the use of content marketing

How market research drives communications strategies

Using infographics to explain complex data

Using your website as an information hub

How to tell if your communication is helping your clients


Selected Links

Download Transcript

Clean Energy Regulator website

Connect with Melanie on LinkedIn


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