126: The state of communications in Europe, Petra Masinova
This week on InTransition we speak with Petra Masinova, international communications professional with two decades of experience spanning seven countries.
David explores Petra’s childhood under a communist regime and the joy she felt when travel bans were lifted and she crossed her first international border.
Since then, Petra has represented her home country before the European Union and worked as the Global CEO of Newton Media, a multinational media monitoring and analysis company.
Tune in to learn more about Petra’s work in international government communications and why she’s excited to be contentgroup’s new Chief Strategy and Business Development Officer.
What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practice and the process of content communication.