Evaluation of Behaviour Change Interventions


Session Overview

In this session from the 2020 GovComms Festival, Sameer Deshpande and Dr. Joy Parkinson discuss how to create successful evaluation frameworks for behaviour change interventions.

Sameer is the Managing Director of Social Marketing @ Griffith and Joy is the Research Director of Social Marketing @ Griffith.

Sameer and Joy discuss what evaluation is, and why it is important for behaviour change campaigns.

They also explain how you should go about constructing a strong method of evaluation, using several examples of successful evaluation frameworks. Joy refers to her work with My Health for Life as a case study of effective evaluation.

After watching this video, you will:

  • Understand the purpose of evaluation frameworks.
  • Implement effective and successful evaluation practices.

Please note that this is a recording of a live presentation.