EP#59: The Non-Negotiables of Content Marketing – with Gina Florence

Fresh from the Archives

Gina is a senior digital marketing professional with successful experience in product management, social media strategy and integrated marketing campaigns for the City of Bryan.

In addition, Gina has also developed brand ambassador and employee ambassador programs online to reinforce branding goals, drive loyalty and amplify the message.

Working for the City of Bryan, she has put her non-government experience to work to boost economic development, city programs, and tourism across all online channels. In addition to marketing, she serves as the PIO for the City of Bryan and Bryan Texas Utilities.

Discussed in this episode:

  • A grass-roots approach to content
  • The essentials of content marketing
  • How content marketing served the City of Bryan
  • Gina’s advice for government communicators
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