Ep #22: Inserting creativity into storytelling, with Josie Khng

Ep #22: Inserting creativity into storytelling, with Josie Khng

Josie Khng joined the contentgroup team in January 2018 as one of its strategists. Prior to her move to Australia, she was head of social media at global creative agency Bartle Bogle Hegarty in Singapore.

She has a wealth of global brand experience and has led award-winning creative campaigns for IKEA.

Now she focuses on developing creative strategies and content for her government and public sector clients.

Discussed in this episode:

  • The future of social media and how the entertainment in storytelling can guide government communication
  • Ways to capture your audience’s time
  • Why personas are a must
  • Examples of successful creative government campaigns
  • How to structure your communication team
  • Key takeaways for government storytelling


Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.

Want to know how to innovate in the government communications space?