EP#34: The ingredients of a winning campaign, with Nick Sharp-Paul

by contentgroup Staff

28 May, 2019

in Uncategorized

Nick Sharp-Paul is the Head of Strategy and Communications at The Society of Hospital Pharmacists of Australia (SHPA). Nick graduated from the University of Melbourne with his Postgraduate Diploma of Editing and Communications in 2008. He has since filled a range of communications roles within the medical and pharmaceutical industry. Nick has worked in a range of areas, from communications research to media and strategy.

He has recently been recognised by the International Association of Business Communicators for his campaign with the SHPA. Nick received a Gold Quill Merit Award for change communication, relating to his campaign titled ‘A New Prescription: Elevating Australia’s Leading Pharmacists’. The campaign involved multiple communication channels including social media, email and radio; and produced a range of positive outcomes for the SHPA.

Discussed in this episode:

The importance of having a clear objective
Driving organisational change
The challenges and learnings from Nick’s campaign
The power of tone in message framing
The role of visual ques in Nick’s strategy
The value of face-to-face interaction in achieving outcomes
Making the most of consultations and interviews
The power of people and advocacy programs
Leveraging third-party voice
Effective communication: Nick’s tips for success

contentgroup Staff

Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.