Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for) and feel more personally invested in a product or message when someone we like is delivering it. Writing a marketing plan without including an influencer strategy is like flying to Paris and not visiting the Eiffel Tower – it’s just not the done thing. contentgroup’s very own Sarah Ferlitsch, an Instagram influencer in her own right, tells us why.
From the blog
Authored by our expert staff and industry-leading guest writers, our blog equips you with the news and know-how you need to succeed in content communication
All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the WHY. The why is your bullseye.
Facebook and Twitter, or facebookandtwitter (said with one breath) are synonymous with social media; they’re the real MVP’s, the go-to guys. They’re complementary, different, yet equally influential powerhouses that have rightfully dominated the social media landscape since the dawn of time. But here’s the thing: I just don’t like Twitter. I don’t like it for myself, but I like it even less for clients who are seeking to use social media to achieve their business objectives. Here’s why…
contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.
Social media is used by citizens all across the globe; however, not all government departments are using social media to its full potential. Social media is one of the few digital avenues offering two-way communication, giving the sender the ability to receive feedback and monitor sentiment. However, governments’ ability to fully utilise this two-way communication channel still has some way to go.
Change management. It’s something several government organisations are experiencing at the moment as they change the way they do their business, while continuing to deliver on their programs and policies in the most efficient and effective way. For many people, this level of change can be quite a stressful period, however, it’s not all doom and gloom. When managed effectively, change can lead to improved mental health, innovation and an increase in productivity.
2016 was a massive year for contentgroup as a company, and the communications industry (both public and private sector) more broadly and 2017 is set to be even bigger. As is contentgroup tradition, we’ve asked our people what 2017 holds for public sector communications. Here’s what they came up with.
In an ever-changing media landscape, we continue to see social media sites wield more influence over traditional media platforms. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook helped more than 2 million Americans register to vote on November 8. What made social media such an influential landscape during the lead up to the Presidential Election?
Your brand is your image. It’s not only what you say, but also the result of an ongoing interplay, or dynamic, between your output and the response you get from the public. Branding for government should be strategic and include an overall vision for what the departments can achieve, while forging long-term relationships with the public.
Video News Releases (VNRs) are a way for government departments, not-for-profits and businesses to gain TV and online media coverage for events, programs or products. Read our tips on how you can produce your own Video News Releases and tell your story.