From the blog

Authored by our expert staff and industry-leading guest writers, our blog equips you with the news and know-how you need to succeed in content communication

Top tips for government video communications

contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.

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The importance of design

Instead, it’s viewed as an ‘optional extra’ that can be tacked on at the end of a project to make it look pretty. This is not good communication. Good communication must be designed, and designed well, from the get-go.

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The importance of social media for government  

Social media is used by citizens all across the globe; however, not all government departments are using social media to its full potential. Social media is one of the few digital avenues offering two-way communication, giving the sender the ability to receive feedback and monitor sentiment. However, governments’ ability to fully utilise this two-way communication channel still has some way to go.

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Change management and communication; you can’t have one without the other

Change management. It’s something several government organisations are experiencing at the moment as they change the way they do their business, while continuing to deliver on their programs and policies in the most efficient and effective way. For many people, this level of change can be quite a stressful period, however, it’s not all doom and gloom. When managed effectively, change can lead to improved mental health, innovation and an increase in productivity.

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What does 2017 hold for content communication?

2016 was a massive year for contentgroup as a company, and the communications industry (both public and private sector) more broadly and 2017 is set to be even bigger. As is contentgroup tradition, we’ve asked our people what 2017 holds for public sector communications. Here’s what they came up with.

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Social media’s impact on the 2016 US Presidential Election

In an ever-changing media landscape, we continue to see social media sites wield more influence over traditional media platforms. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook helped more than 2 million Americans register to vote on November 8. What made social media such an influential landscape during the lead up to the Presidential Election?

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How can government strengthen their brand?

Your brand is your image. It’s not only what you say, but also the result of an ongoing interplay, or dynamic, between your output and the response you get from the public. Branding for government should be strategic and include an overall vision for what the departments can achieve, while forging long-term relationships with the public.

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