From the blog

Authored by our expert staff and industry-leading guest writers, our blog equips you with the news and know-how you need to succeed in content communication

Social media’s impact on the 2016 US Presidential Election

In an ever-changing media landscape, we continue to see social media sites wield more influence over traditional media platforms. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook helped more than 2 million Americans register to vote on November 8. What made social media such an influential landscape during the lead up to the Presidential Election?

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How can government strengthen their brand?

Your brand is your image. It’s not only what you say, but also the result of an ongoing interplay, or dynamic, between your output and the response you get from the public. Branding for government should be strategic and include an overall vision for what the departments can achieve, while forging long-term relationships with the public.

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The marketing tactic with the highest ROI

“It’s not in the budget,” they tell you. Your organisation is cutting costs. Or they just don’t have the funds. This is when you want to use the marketing channel with the highest return on investment.

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Robert Rose - Chief Strategy Officer - Content Marketing Institute and Joe Kalinowski - Creative Director - Content Marketing Institute

The Story of Content: Rise of the New Marketing. A review

In this blog, David Pembroke reviews The Story of Content: Rise of the New Marketing, a documentary which recently premiered at Content Marketing World. Produced by the Content Marketing Institute, the film explores the evolution of content marketing through the eyes of the world’s leading brands.

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