From the blog

Authored by our expert staff and industry-leading guest writers, our blog equips you with the news and know-how you need to succeed in content communication
Robert Rose - Chief Strategy Officer - Content Marketing Institute and Joe Kalinowski - Creative Director - Content Marketing Institute

The Story of Content: Rise of the New Marketing. A review

In this blog, David Pembroke reviews The Story of Content: Rise of the New Marketing, a documentary which recently premiered at Content Marketing World. Produced by the Content Marketing Institute, the film explores the evolution of content marketing through the eyes of the world’s leading brands.

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The Psychology of Typography

Typography plays a huge role in developing a strong brand identity and a solid first impression. So how do you pick the right font for your brand? Our Graphic Designer Libby Coy explains.

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How to write a media alert

Journalists are busy. Planning ahead is essential if you want to see your event or story in print and on broadcast media platforms. Here are four essentials to include in a media alert.

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