From the blog
Authored by our expert staff and industry-leading guest writers, our blog equips you with the news and know-how you need to succeed in content communication
Whether your objective is to increase awareness, decrease call centre costs or change behaviour, if used correctly, social media can be a powerful channel. Here are 5 of the greatest examples of social media marketing in the public sector.
A few months ago, UK Prime Minister David Cameron was forced to defend the competency of his government officials after a Home Office press release on English lessons for migrants misspelt the word ‘language’. This could happen to your department unless you do this…
This is a case study of the failures and mistakes of our recent survey. Here are 5 lessons for successful survey design and market research.
In this blog, David Pembroke reviews The Story of Content: Rise of the New Marketing, a documentary which recently premiered at Content Marketing World. Produced by the Content Marketing Institute, the film explores the evolution of content marketing through the eyes of the world’s leading brands.
All good communication strategies are written and implemented in order to achieve a specific objective. In this blog Sophie McKerchar explains how!