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4 September, 2017Social Media, Tips, Communication, communications, communications strategy, content communication, content strategy, contentgroup, digital, links, online, technology, URL, web address, websites, why, Writing, Admin
When less isn’t more – pitfalls of link shortening
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and shorter attention spans shortening links to websites is commonplace in a bid to make a ...
8 May, 2017Content Communication, Strategic Communication, Tips, audience, brain, Communication, content strategy, Simon Sinek, strategy, TED, TED Talk, The Golden Circle, why
Your ‘WHY’ is your bullseye
All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the...
