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10 October, 2017Content Communication, Strategic Communication, Tips, audience, audienceresearch, business, casestudy, colour, Communication, communications, communications strategy, content, content communication, content strategy, digital, Government, psychology, strategy, Video, why, Hillary Lang
The psychology of colour
Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel educated? Engaged? Angered? Inspired? Break through the noise is by designing your content ...
4 September, 2017Social Media, Tips, Communication, communications, communications strategy, content communication, content strategy, contentgroup, digital, links, online, technology, URL, web address, websites, why, Writing, Admin
When less isn’t more – pitfalls of link shortening
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and shorter attention spans shortening links to websites is commonplace in a bid to make a ...
8 May, 2017Content Communication, Strategic Communication, Tips, audience, brain, Communication, content strategy, Simon Sinek, strategy, TED, TED Talk, The Golden Circle, why
Your ‘WHY’ is your bullseye
All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the...