The psychology of colour
Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel …
why
When less isn’t more – pitfalls of link shortening
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and …
When less isn’t more – pitfalls of link shortening View project »
Your ‘WHY’ is your bullseye
All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the WHY. The why is your bullseye.