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8 May, 2017Blog, Content Communication, New, Strategic Communication, Tips, audience, brain, Communication, content strategy, Simon Sinek, strategy, TED, TED Talk, The Golden Circle, why
Your ‘WHY’ is your bullseye
All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the...
