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10 October, 2017Content Communication, Strategic Communication, Tips, audience, audienceresearch, business, casestudy, colour, Communication, communications, communications strategy, content, content communication, content strategy, digital, Government, psychology, strategy, Video, why, Hillary Lang
The psychology of colour
Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel educated? Engaged? Angered? Inspired? Break through the noise is by designing your content ...
14 August, 2017Content Communication, Government, Tips, case study, Government, iPAA, Video, Ben Curry
Case study: Video for the Institute of Public Administration Australia (IPAA)
Videos of your events are a great way to increase audience reach. They allow people who can’t attend in person to catch up later, and for others to skip to the parts of most relevance to them. Once you have a few videos in the bag you ...
17 April, 2017Content Communication, Government, Tips, Communication, communications, content, content communication, contentgroup, Government, storytelling, Video, Ben Curry
Top tips for government video communications
contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production...