Watching videos with the sound off
If you are publishing videos on social media without captions, you may be missing out on reaching a big part of your audience. Captions are …
Video
The psychology of colour
Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel …
Case study: Video for the Institute of Public Administration Australia (IPAA)
Videos of your events are a great way to increase audience reach. They allow people who can’t attend in person to catch up later, and …
Case study: Video for the Institute of Public Administration Australia (IPAA) View project »
Top tips for government video communications
contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.