If you are publishing videos on social media without captions, you may be missing out on reaching a big part of your audience. Captions are not only used by the hard of hearing – they enable anyone to watch videos on their device in public, without disturbing others. A 2019 Verizon / Publicis Media survey …
Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel educated? Engaged? Angered? Inspired? Break through the noise is by designing your content with colour in mind. Studies show that 62-90% of people make assessments based on colours alone. This …
Videos of your events are a great way to increase audience reach. They allow people who can’t attend in person to catch up later, and for others to skip to the parts of most relevance to them. Once you have a few videos in the bag you can also start to build a library of …
Case study: Video for the Institute of Public Administration Australia (IPAA) Read More »
contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.
