social media strategy

Facebook for business

Posts are up, engagement is down: The reality of Facebook for business

User engagement on Facebook dropped more than 50% while posts have increased 24% (an extra 20,000 per day), in the last 18 months, according to Buffer App and BuzzSumo in a recent analysis Facebook for business. Their study analysed the top 20,000 brands using Facebook for business and evaluating over 43 million of their posts. These …

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Government Social Media

Social Media & Government: How to manage it successfully

With over two thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with citizens. But when managed incorrectly it’s a lost opportunity. We help a number of our government clients manage their digital channels. Here’s five steps that will help you manage …

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The Digital News Report: Australia 2018 in review

One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media and communications landscape. Recently some of our team attended the launch of University of Canberra’s Digital News Report: Australia 2018. The annual publication is the culmination of research on how …

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Here’s what you’re missing in your social media strategy

In the content communication world, we are constantly asking “how can we better connect with our audience using social media?” We know it can be done, we’ve all heard about a tweet that can #BreakTheInternet (thank you @KimKardashian), and some brands have over 50 million Facebook likes (Coca-Cola, Disney, WhatsApp and Nike Football for example). …

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