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31 October, 2017Strategic Communication, , , , , , , , , , , donovan

Five requirements for effective leadership in government

Paul Maddison, currently the Canadian High Commissioner to Australia, has undertaken many new challenges throughout a 40-year career and was kind enough to share five requirements for effective leadership. After diligently working his wa...

16 October, 2017Content Communication, Strategic Communication, , , , , , , , , , , , aagam

The three R’s of recycling content

Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content marketer knows just how crucial it is to get the most out of every piece o...

10 October, 2017Content Communication, Government, Strategic Communication, , , , , , , , , Admin

Communication challenges governments, globally

My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had utterly no idea about how challenging communicating on behalf of government would be. I began at the Cz...

9 October, 2017Content Communication, Government, Social Media, Strategic Communication, , , , , , , , , , , , , , , , , , , , , , , Admin

Case study: Government and Influencers

By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if you need a refresh, visit our previous blog on the topic here). Let’s get practical and have a look ...

5 October, 2017Social Media, Strategic Communication, Tips, , , , , , , , , , , , , , , , , , , , , , , , , , , Jessica Frecklington, jessica

Data footprint paves the way for world of stories

It’s a fact. Communicators love finding inventive ways to tell poignant stories – even more so when audience data shows they are hitting the mark. At this year’s Content Marking World conference in Cleveland, USA this message came ...