Communication

Against the tide: the struggle of governments to win public confidence in an age of mass communication

In the Australian National University’s 2016 Australian Election Study, only 26 per cent of respondents stated that they could trust people in government. That finding represents the lowest level of public trust since surveying commenced in 1969. Tellingly, levels of trust have consistently dropped since 2007. The Scanlon Foundation’s Mapping Social Cohesion 2016 Report similarly …

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If content is king, writers are its queen

We have well and truly entered the content era. Organisations of all sizes have a daily requirement for content that can help them tell their story better. And while content takes many forms – text, stills, graphics, video, audio – a key skill that remains essential to quality content is writing. Written content has changed …

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Top tips for government video communications

contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.