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10 October, 2017Content Communication, Strategic Communication, Tips, audience, audienceresearch, business, casestudy, colour, Communication, communications, communications strategy, content, content communication, content strategy, digital, Government, psychology, strategy, Video, why, Hillary Lang
The psychology of colour
Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel educated? Engaged? Angered? Inspired? Break through the noise is by designing your content ...
9 October, 2017Content Communication, Government, Social Media, Strategic Communication, audience, audienceresearch, business, casestudy, Communication, communications, communications strategy, communicator, content, content communication, content strategy, digital, example, examples, Government, PR, Public relations, social media, story, story telling, storytelling, twitter, Admin
Case study: Government and Influencers
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if you need a refresh, visit our previous blog on the topic here). Let’s get practical and have a look ...
5 October, 2017Social Media, Strategic Communication, Tips, audience, audienceresearch, augmentedreality, casestudy, Communication, communications, communications strategy, communicator, content, content communication, content strategy, data, digital, example, examples, future, PR, social media, story, story telling, storytelling, strategy, technology, tips, virtualreality, Writing, Jessica Frecklington, jessica
Data footprint paves the way for world of stories
It’s a fact. Communicators love finding inventive ways to tell poignant stories – even more so when audience data shows they are hitting the mark. At this year’s Content Marking World conference in Cleveland, USA this message came ...