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Twitter set to double its character limit – why? And what does it mean for your comms strategy?

NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for the ailing social media platform, with user numbers stagnating on the platform and those who were once active are logging on less often. Read our recent Q&A with contentgroup’s social …

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Two ears, one mouth: How taking an Asian perspective will improve your communication

It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian border near Darwin. “Australia is such a big country”, I thought to myself. But then in a flash, it was wheels down and we had arrived in Indonesia. The proximity …

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Listen: If you’re writing for everyone, you’re writing for no one

Brody Dorland, long time #contentgroupie and founder of content creation and workflow platform Divvy HQ, sits down with Dave Polglase, our Head of Consulting, to talk all things content marketing. With more organisations  making the commitment to content communication and marketing, there is an increasing need to measure results of these efforts efficiently. “The biggest challenge faced …

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Why your audience want stories, not lectures

We’ve all been there. “Look at all these facts! These stats! These illuminating nuggets of academic wisdom!” and have been so impressed by the intellectual stock of our own argument that we’ve ended up writing something that reads like a cross between an encyclopedia and a sermon. This, however, is not an effective way of …

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Why I don’t like Twitter (and why you don’t have to either)

Facebook and Twitter, or facebookandtwitter (said with one breath) are synonymous with social media; they’re the real MVP’s, the go-to guys. They’re complementary, different, yet equally influential powerhouses that have rightfully dominated the social media landscape since the dawn of time. But here’s the thing: I just don’t like Twitter. I don’t like it for myself, but I like it even less for clients who are seeking to use social media to achieve their business objectives. Here’s why…