What are the chances of two Aussies in Cleveland catching AC/DC live? Pretty good as it turns out. Welcome to a special short holiday edition podcast, where Craig Hodges from King Content talks about content marketing strategies, and how crucial they are to success. Craig caught up with David Pembroke for a very fast chat at Content Marketing World in Cleveland.
They spoke about:
- strategy and success
- committing to a communication plan
- the need for internal advocates
- understanding your clients and realising the benefits of content marketing
- quality vs quantity of content
- where journalists fit into content marketing
- AC/DC
Listen to the podcast:
Selected Links:
Content Marketing World website
Craig Hodges on strategy:
“I think, without fail, there’s a necessity to have a strategy. You’ve got to know where you’re going. You’ve got to know where you want to be. Now, there’s those crazy stats that say about 30% of people embark who on a content-marketing program have a strategy. Those 30% are 60% more likely to have success in their program. It goes without saying you need that. That’s a great starting point. I think you also need to have some sort of methodology to get a return on investment. There’s too many white elephants in content marketing. I think that we need to have a plan and an outcome.”