In this episode of GovComms, we revisit a conversation from a few weeks ago with Rebecca Richter, the Head of the Strategic Communications and Stakeholder Engagement Unit at the Australian Institute of Health and Welfare.
Contentgroup CEO David Pembroke and Rebecca explore best practice when it comes to communicating dense and technical information. They also go on to discuss how best to add value as a communications team in a larger organization.
Rebecca has a wealth of experience operating as a communications executive across both the public and private sectors. In addition to her current role, she has worked at the Australian Sport Commission as the director of Strategic Communications, and as media and communications advisor to Australia’s Chief Scientist.
Discussed in this episode:
- How to effectively communicate technical information
- Increasing engagement through social media and bite sized content
- Focusing content creation to your audience
- Broadcast to Narrowcast and how to adapt