EP#54: Building an Agile, Digital Government – with Andrew Parkinson

Andrew’s 20 years of experience cover a broad range of communication and public affairs practice. His experience ranges from proactive and responsive media handling to strategy, operations and team leadership.

Most recently, Andrew was the Director of Media and Social Media with a major NSW Government Department, building and leading teams of media and content specialists to support the Department and its Ministers on issues including: Planning, Energy, Water, Mining, Resources, Skills, International Trade, Small Business, Regional Economic Development, Infrastructure, Housing, Tourism, Industry Support, Crown Lands, Indigenous Affairs, Liquor Gaming and Racing, and the Arts.

Prior to Government, Andrew held senior positions in financial services and not-for-profit organisations. He began his career as an industry advocate and lobbyist in London. He was Head of Communications for the British Chambers of Commerce as well as Campaigns and Government Relations Manager for MAKE UK, the peak body for engineering, manufacturing and technology companies. Alongside his undergraduate degree, he has a Masters in Public Administration.

Discussed in this episode:

  • How Government can move to better meet citizen expectations
  • The implications of the 24/7 news cycle
  • Moving to a more agile, digital Government
  • Fast tracking great ideas and navigating complex approval processes
  • Minimising risk and maximising opportunity in government communications
  • Moving from broadcast to narrowcast channels
  • Andrew’s advice for all Government communicators
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