Ep #04: Free masterclass: how government communicators can successfully pitch to the media

Ep #04: Free masterclass: how government communicators can successfully pitch to the media

This week we bring you a special episode of GovComms; a free masterclass on how to pitch to the media. We provide you with the tools and know how to approach the media confidently.

No stranger to this practice, David spent ten years pitching stories as a journalist and several more doing the same thing from the other side. In this masterclass he shares this perfected approach and how you can now successfully get your story and your message in front of the media.

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Discussed in this episode:

  • Free masterclass to successfully pitch to media
  • The key steps to creating a great media pitch
  • What makes a good story?
  • Common mistakes to avoid when preparing your pitch
  • The right questions to ask to create a successful media strategy
  • How to build a strong relationship with the media

Any questions? Get in touch.

“Your content is in a hyper competitive world, you have to make sure that that content is relevant to that audience, and is delivered to them in the channel that they prefer, at the time that they want it, in the format that they want it. Now, it’s a big challenge and it’s a big change and it’s why this capability needs to be built over time, but that’s where government has to get to.

Government has to become better at telling their stories so they can start to rebuild the trust deficit that there is in democratically elected institutions around the world.” – David Pembroke


Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.

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