This week we present an exclusive interview with Geoff Fisher, contentgroup’s Client Services Manager, about the application of Phase One and Two of our Content Communication Framework.
Taking you behind the scenes of how contentgroup operates, we explore the future of strategic communication and what it means for government.
This week’s episode breaks down myths that surround comms teams, injecting project management and strategic thinking into communication and increasing your stakeholder engagement. Most importantly, Geoff outlines not only the ‘why’ but also ‘how’, through the Framework, this is achievable.
If you enjoyed today’s episode or have any questions get in touch!
Also discussed in this episode:
- The future of government communication
- How to successfully start a communication strategy
- Why communication is important throughout, not just at the end
- Injecting comms into the policy team
- Comms as more than the ‘Colouring-in Department’
- Keeping the audience involved and informed
What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practise and the process of content communication.