"Now more than ever, strategic communications needs to be recognised as the critical link between government and industry. Government must effectively communicate what it needs from industry to protect the national interest. Industry needs that clear message from government in order to plan, gear up and deliver the best capability which the warfighter can utilise to complete the tasks we ask of them as a nation."
David Pembroke
CEO and Founder, contentgroup

services statement

contentgroup has been delivering valuable and effective strategic communication, stakeholder engagement and content creation services to defence clients for over five years.  As a trusted small-to-medium sized enterprise (SME) based in Canberra, contentgroup can help the defence sector meet local supply chain requirements under the Australian Industry Capability Program. 

We have worked with a range of organisations in the Department of Defence including Capability Acquisition and Sustainment Group, Centre for Defence Industry Capability, Australian Geospatial-Intelligence Organisation, Critical Systems Branch, Joint Systems Division and Joint Capabilities Group.


Producing and editing written and multimedia content


Designing and implementing strategies and plans


The Work With Purpose podcast gives listeners a unique perspective on how the Australian Public Service works and how it is responding to the once in a generation challenge of COVID-19. The podcast is hosted by contentgroup CEO and Founder, David Pembroke and is a collaboration with the Institute of Public Administrators Australia with support from the Australian Public Service Commission. Key episodes in 2020 have included interviews with the Chief of Defence Force, Secretary of the Department of Defence, Secretary Corporate and Chief Operating Officer of the Department of Home Affairs and the Director-General of the Australian Security Intelligence Organisation.

Security requirements

Our team members hold a range of security clearance levels from the Australian Government Security Vetting Agency to meet the minimum requirements of our defence clients. We are currently working towards Defence Industry Security Program (DISP) certification.

How to procure us

contentgroup’s products and services can be procured from a range of panels and registers. We can be procured for both above-the-line and below-the-line requirements. contentgroup is a member of the Department of Human Services Creative and Digital Communication, Defence Support Services and Defence Force Recruiting Media Support Services Panels.

We are always keen to work with defence primes and SMEs to achieve communications objectives.


Download a snapshot of our defence capability document​

Case studies

Australian Defence Department
Critical Systems Branch

Strategic communication and stakeholder engagement strategy Critical Systems Branch (CSB) in the Department of Defence is responsible for acquiring and sustaining information technology systems in...

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Joint Cyber Directorate

Information Warfare Division, Department of Defence The Joint Cyber Directorate within the Information Warfare (IW) Division of Defence required a two-hour webinar to promote the...

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Project Phoenix (JP9101)

Long Range High-Frequency communications is an important sovereign Defence capability that partners with other Australian Defence Force (ADF) long range communications capabilities such as satellite...

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SEA1442 Phase 5 Department of Defence

industry engagement strategy and supporting collateral In November 2019, contentgroup was engaged by CapabilityAcquisition and Sustainment Group (CASG) to support the SEA1442 Phase 5industry engagement...

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From the blog

A Mission in Defence

Communications is often regarded as a “colouring in” activity – a field of expertise that exists to beautify the creation of new products, services, and...

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