Content Communication

England coach and contentgroup ambassador Eddie Jones puts trust and culture at heart of elite performance

By James Stafford (Twitter: @jpstafford) Few people in the sporting world can speak with such authority on building and sustaining an elite team like England head rugby coach – and contentgroup ambassador – Eddie Jones. The Australian-born Jones has one of the most impressive CVs in professional rugby history – breaking records and winning silverware …

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What government can learn from sport and social media

Cast your mind back to before the internet. How did organisations build an audience? Quality products and services? A trendy image? Clever marketing? Word of mouth? Or, maybe an audience grew from something as simple as a physical location. While the internet offers another way to reach an audience, transcend geography and potentially build a …

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Too little too late? Twitter increases character limit to 280

That’s it folks, it’s here. The dawning of a new era; this week Twitter has increased its character limit to 280 across all markets. In an attempt to breathe some life back into the stale and struggling Twittersphere, we’ll now see the micro-blogging platform attempt to reinvent itself and (hopefully? maybe?)  bring a large chunk …

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Authenticity, government and social media

Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that started something like “I want to do 12 Facebook posts to tell people about this thing they have to do”. Deep breath. Count slowly to ten. Find your happy place. …

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Communication challenges governments, globally

My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had utterly no idea about how challenging communicating on behalf of government would be. I began at the Czech Ministry of Foreign Affairs at a time when ex-communist countries across Central …

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Case study: Government and Influencers

By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if you need a refresh, visit our previous blog on the topic here). Let’s get practical and have a look at some specific government examples of how influencers have been employed …

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The strange death of public speaking

Listening to a great speaker is inspiring, affecting, educating and liberating. A fortunate few of us could recall, with fondness, a direct experience—the classes of an exceptional school teacher, the lectures of a gifted academic, a remarkable wedding speech or a poignant eulogy. More likely, we come across great speakers indirectly—on our televisions, digital platforms …

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Twitter set to double its character limit – why? And what does it mean for your comms strategy?

NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for the ailing social media platform, with user numbers stagnating on the platform and those who were once active are logging on less often. Read our recent Q&A with contentgroup’s social …

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Listen: Making sense of data, visually

Scott Berinato, Senior Editor at Harvard Business Review and data visualisation guru talks us through the ins-and-outs of getting your message across visually, including how to build the right team, advice for business and government and achieving the “bliss point” of getting an infographic just right. Scott says government and business must focus on building …

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Listen: If you’re writing for everyone, you’re writing for no one

Brody Dorland, long time #contentgroupie and founder of content creation and workflow platform Divvy HQ, sits down with Dave Polglase, our Head of Consulting, to talk all things content marketing. With more organisations  making the commitment to content communication and marketing, there is an increasing need to measure results of these efforts efficiently. “The biggest challenge faced …

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Why your audience want stories, not lectures

We’ve all been there. “Look at all these facts! These stats! These illuminating nuggets of academic wisdom!” and have been so impressed by the intellectual stock of our own argument that we’ve ended up writing something that reads like a cross between an encyclopedia and a sermon. This, however, is not an effective way of …

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Here’s what you’re missing in your social media strategy

In the content communication world, we are constantly asking “how can we better connect with our audience using social media?” We know it can be done, we’ve all heard about a tweet that can #BreakTheInternet (thank you @KimKardashian), and some brands have over 50 million Facebook likes (Coca-Cola, Disney, WhatsApp and Nike Football for example). …

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Four tips to improve your change management program

“Change is a key feature of modern workplaces … Agencies need to be flexible, adaptable and able to respond quickly to changes in Australian Government direction or in their operating environment so as to continue to deliver effective outcomes.” – Australian Public Service Commission One of the Australian public service’s current key challenges is managing widespread …

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Case study: Video for the Institute of Public Administration Australia (IPAA)

Videos of your events are a great way to increase audience reach. They allow people who can’t attend in person to catch up later, and for others to skip to the parts of most relevance to them. Once you have a few videos in the bag you can also start to build a library of …

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Ban the buzzwords and say it plainly

Here at contentgroup, we pride ourselves on our use of plain English. In the spirit of ensuring this is something we truly live up to, a decision was made to ban the following pointless buzzwords and phrases: Double down/drill down/deep dive Let’s take this offline Hit the ground running Let’s touch base/circle back Moving forward …

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If content is king, writers are its queen

We have well and truly entered the content era. Organisations of all sizes have a daily requirement for content that can help them tell their story better. And while content takes many forms – text, stills, graphics, video, audio – a key skill that remains essential to quality content is writing. Written content has changed …

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contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World!

Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020. We don’t shy away from this vision. In fact, we talk about it first thing, every Monday morning, and we’re certain it’s going to become a reality. ‘World leading’ is …

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