Video script preparation is crucial to constructing a great interview. Scripting, especially for interviews, leads the conversation safely from A to B without crashing and […]
Building the perfect interview script View project »
The world of social media is constantly changing, bringing new trends, ideas and unspoken rules each year. It’s important to stay on top of these
The social media trends you should pay attention to View project »
Personal branding. Sounds weird, right? But it might just be the thing to move your career to the next level. Having a strong personal brand
What’s your personal brand? View project »
Great content is engaging, focussed and simple. It is delivered through the right channels, with the target audience in mind and not least of all,
Checking it once, checking it twice: 18 tips for editing and proofreading View project »
In the past, the idea of government professionals drawing inspiration from pop culture or using humour to create cut-through communication would have been unheard of,
Want cut-through communication? Call in the creatives! View project »
They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s
Time flies, when you’re having fun! 2018 staff highlights View project »
2018 has been a year when Government departments and other public sector organisations at all levels across Australia have stepped up their publishing efforts: from
Webinar: Getting your content right for 2019 View project »
We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive,
The three O’s that will make your campaigns and programs the best they can be View project »
As a Government communicator, it’s important to get your message across simply and clearly. The best way to do this is by using plain English.
Write less, say more: the plain English guide for Government communicators View project »
“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media
The Year of Content: What the Deloitte Media Consumer Survey means for 2019 View project »
“This is about listening to stakeholders and the public so we know which messages are landing, and how we can learn from that to make
How to effectively evaluate your communication strategy View project »
‘Storytelling is the most powerful way to put ideas into the world today.’ ~ Robert McKee Government Communication is no longer just about sharing programs,
5 Steps to integrate powerful storytelling into your communications strategy View project »
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms
The changing landscape of social media for government communication View project »
You may have heard the term ‘customer empathy map’ and thought it was simply marketing jargon or private sector speak. And that’s understandable because it’s
How to create your customer empathy map View project »
Creative writing can be a powerful tool for communication. Think about what content you remember best; is it an article full of dry facts? Or
The definitive guide to creative writing: how to create compelling content View project »
The key to effective communication is to ensure your message reaches your desired audience of influence. But if you’re not reaching that audience it is
Thinking outside of the box to find your target market View project »
With over two-thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with
Social Media & Government: How to manage it successfully View project »
When it comes to improving political governance and government communications, the age of excuses may finally be over. There is a very real and positive
How generating public value is key to transforming government communications View project »
“Everything that we’ve designed within the framework is anchored in the research, and into what we heard when we’re listening to people.” – Damian Carmichael,
Four Step Guide for Government Communicators to Effectively Engage Citizens View project »
In May 2018, contentgroup presented at the Local Government Communication Professionals Summit in Melbourne alongside Neryl East Communications. Held annually, the event assists local governments
Strengths in local government communication View project »
