Content Communication

Creative writing workshop

The definitive guide to creative writing: how to create compelling content

Creative writing can be a powerful tool for communication. Think about what content you remember best; is it an article full of dry facts? Or is it a social media or blog post that was thought-provoking and informative? When writing government communication, this tool can be used to engage your audience and convey your messages …

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Thinking outside of the box to find your target market

The key to effective communication is to ensure your message reaches your desired audience of influence. But if you’re not reaching that audience it is a waste of resources. And it isn’t uncommon. At contentgroup we often hear from our clients they’re having difficulty finding their target market or, once they find them, they’re hard …

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Government Social Media

Social Media & Government: How to manage it successfully

With over two thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with citizens. But when managed incorrectly it’s a lost opportunity. We help a number of our government clients manage their digital channels. Here’s five steps that will help you manage …

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Government Communications

How generating public value is key to transforming government communications

When it comes to improving political governance and government communications, the age of excuses may finally be over. There is a very real and positive shift taking place thanks to governments recognising that solutions arise from better accountability and transparency. From this new position, governing bodies are positioning themselves to tap into innovative thinking that …

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Four Step Guide for Government Communicators to Effectively Engage Citizens

“Everything that we’ve designed within the framework is anchored in the research, and into what we heard when we’re listening to people.” – Damian Carmichael, Department of Industry, Innovation and Science In 2015, Australia joined the Open Government Partnership (OGP) and 2016 saw the introduction of the Open Government National Action Plan 2016-2018. This promised …

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The Digital News Report: Australia 2018 in review

One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media and communications landscape. Recently some of our team attended the launch of University of Canberra’s Digital News Report: Australia 2018. The annual publication is the culmination of research on how …

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Strengths in local government communication

In May 2018, contentgroup presented at the Local Government Communication Professionals Summit in Melbourne alongside Neryl East Communications. Held annually, the event assists local governments and councils to approach their communication efficiently and effectively at a time when technology is changing rapidly. To prepare for the event, we conducted qualitative research on the state of …

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Public participation in the digital age

Public participation is a core principle in contemporary politics and policy used to involve people and communities in problem solving and decision-making discussions. The result of doing so is producing a product (e.g. infrastructure, education or healthcare) that either directly collaborates with the community or solves a problem voiced by the community. The importance of …

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Trust at the beating heart of communications

More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For communication between government and citizens to be successful, there is one ingredient that’s non-negotiable: trust. Trust within the triangle of social media outlets, the democratic process and the public is …

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Four media skills that comms professionals need

“When I first started working in journalism, I was given the advice to write for my 12-year-old cousin. If they don’t understand what you have written, start again.” – David Pembroke, CEO & Founder At contentgroup, a big portion of our team is made up of media veterans and journalism graduates who have all transitioned …

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Blockbuster vs Netflix: the case for quality content over quantity

How good is Netflix? All your favourites in one spot; documentaries, drama, TV shows and big blockbuster movies old and new as well as high-quality original content. Oh, and it’s cheap; $14 a month, better than shelling out per DVD or (dare we say it), VHS. It’s clear who won in the Blockbuster vs Netflix …

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Preparing for effective measurement and evaluation

“Do measurement, would you! Measure! Just measure already!!” your boss cries. “I need effective measurement and evaluation now!!?” Shudder shudder. One of the most feared phrases in the communications industry, “doing” measurement and evaluation can feel a bit like drowning in a sea of data, struggling against the tide to fish out something that… well, …

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Forget the door, break a window: how to speak to your niche audience

Chances are, if you’re using influencer marketing to market to your niche market, the audience you’re marketing to know that you’re using influencer marketing. Makes sense right? And that’s OK. We’ve said it before; rather than waiting for someone to come to the door to let you in to your audience’s highly metaphorical party, find …

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5 PR trends every public-sector professional needs to know and act on

*Nervously risking the disdain of our readers for pointing out the obvious*… technology has changed the way that government departments can reach and communicate with citizens and stakeholders. And these PR trends are here to help. The role of the public relations professional has had to, of course, adapt to this change, and integration with …

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The UK government – Talking the talk and walking the walk

It’s no secret that here at contentgroup, we can tend to get a bit fan-groupie when talking about UK government communications. Leading the charge of putting citizens and users at the heart of the way the UK government communicates is good friend to contentgroup and Executive Director of Government Communications, Alex Aiken. We’re such a …

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England coach and contentgroup ambassador Eddie Jones puts trust and culture at heart of elite performance

By James Stafford (Twitter: @jpstafford) Few people in the sporting world can speak with such authority on building and sustaining an elite team like England head rugby coach – and contentgroup ambassador – Eddie Jones. The Australian-born Jones has one of the most impressive CVs in professional rugby history – breaking records and winning silverware …

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