Evaluation of Behaviour Change Interventions

Session Overview

In this session from the 2020 GovComms Festival, Sameer Deshpande and Dr. Joy Parkinson discuss how to create successful evaluation frameworks for behaviour change interventions.

Sameer is the Managing Director of Social Marketing @ Griffith and Joy is the Research Director of Social Marketing @ Griffith.

Sameer and Joy discuss what evaluation is, and why it is important for behaviour change campaigns.

They also explain how you should go about constructing a strong method of evaluation, using several examples of successful evaluation frameworks. Joy refers to her work with My Health for Life as a case study of effective evaluation.

After watching this video, you will:

Understand the purpose of evaluation frameworks.
Implement effective and successful evaluation practices.

Please note that this is a recording of a live presentation.

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Areas of focus

The GovComms Institute is focused on leading practice in the following areas.

Research

Enriching the evidence base for effective government and public sector communication practice.

Strategic planning

Strategic communication, change management, behavioural science, stakeholder engagement, channel selection, measurement and evaluation.

CONTENT CREATION, AND DISTRIBUTION

How do governments create and distribute their stories in a multi-channel world?

Measurement and evaluation

Managing data, creating insights, learning lessons. How do we use feedback to continuously improve the way we communicate with citizens and stakeholders?

Technology

Machine Learning. Voice. Augmented Reality. What does the future look like and how can we harness its power?

Education and Training

Writing, video production, graphic design, social marketing, strategic communication, data analytics, stakeholder engagement, behavioural science, leadership, interpersonal and advanced communication skills, critical thinking. The GovComms Institute will deliver fit for purpose training for government communicators at all levels.

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