Webi-nah to webi-ta-da! Why you should consider webinars for audience engagement
Webinars are the in thing and no one wants to be accused of not being up to the minute, right?
We’re here to tell you all about webinars, the power they have in communicating your story and why you need to put this channel on the top of your to do list.
Webinars are an interactive seminar or workshop held over the internet. They can be a presentation, discussion, question and answer session or demonstration. The main point is to answer your audience’s questions or educate them about something.
Webinars are a cost-effective way to engage with your audience in a personal way, in their chosen location. Consider the costs of travelling to many sites and arranging face-to-face sessions and then balance that against the cost of a professional and well executed webinar. You’ll be quick to see the value.
The possibilities are almost endless, but the way to make a webinar engaging is all in the delivery. You need to identify your audience and engage with them to encourage sign ups. Your content should be appealing to your audience, so they come back for more.
Here are some of our top tips for a successful webinar.
Live, baby live
Your audience will be engaged if the session is live, as they have the opportunity to participate in a dialogue with you. This gives you a chance to hear from your audience about what’s important to them, which is at the crux of great communication.
Show me your stuff
The presenter usually shares their screen with their audience to take them through a presentation or document. You can also show content straight from your social media feeds, blog posts or videos. The more visually exciting, the more engaged your audience will be.
Get up close and personal
The best thing about a webinar is the interaction between the audience and the presenter/s. This is a great feature because your audience may come from far and wide, but this gives them the chance to ask questions, respond to a survey or poll or engage with each other, as if you’re all in a room together.
Promote, promote, promote
Promote your webinar and get your audience excited. Do this through all your existing social media accounts. Use creative hashtags and engage with your audience beforehand so you know you’ll be delivering something they want.
You can also leverage the profile of your presenter/s and cross promote on their social media channels to reach more people.
Work with a moderator
A webinar moderator will make your job a whole lot easier. Typically, the moderator is the first voice your audience will hear, setting the scene by introducing key speakers and topics, and discussing housekeeping. They also conduct the flow of conversation and keep your audience engaged.
If this sounds like something you’d like to explore, we can help you out. We have the technology and the expertise to help you host a great webinar. Ta-da!
Also published on Medium.
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