politics

White House, Washington DC

Social media on the campaign trail: Barack Obama and Donald Trump

The US presidential race has always been an enigma; how do candidates gain popularity and boost voter numbers? Historically, this has been about getting your face out there; billboards, TV interviews, aim for a front page shaking hands and kissing babies. This was the norm throughout the 20th century, but as we entered the late …

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Speechwriting for government: predicaments and principles

Arguably, there has never been a more important time for speeches – particularly from those with an authoritative, trusted and educated voice who can help inform the public and media discourse, correct its inherent misconceptions, and promote community confidence in government. As such, there also has never been a more important time for the speechwriter, particularly those in the public sector. While the speechwriting profession is well-established in the United States and the United Kingdom, it is comparatively less developed in Australia. contentgroup’s new resident speechwriter takes us through why.