Plain English

plain english

Write less, say more: the plain English guide for Government communicators

As a Government communicator, it’s important to get your message across simply and clearly. The best way to do this is by using plain English. According to the Digital Transformation Agency (DTA), plain English means using simpler and more direct language. It’s not about ‘dumbing down’ information but instead writing with your reader in mind, …

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Ban the buzzwords and say it plainly

Here at contentgroup, we pride ourselves on our use of plain English. In the spirit of ensuring this is something we truly live up to, a decision was made to ban the following pointless buzzwords and phrases: Double down/drill down/deep dive Let’s take this offline Hit the ground running Let’s touch base/circle back Moving forward …

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