Communication Framework Research Approach

Research Project with the College of Business and Economics, Australian National University


Through the Department of Industry, Innovation and Sciences’ (DIIS) Innovation Connections Programme, contentgroup has been working with the Australian National University (ANU) in a two-stage collaboration to develop, refine and validate the evidence base to underpin our content communication methodology, framework and accompanying toolkits for use in government and the public sector.

In the first stage, the research partnership has developed a standardised framework for communication planning that governments and public-sector organisations at municipal, state, national and multi-lateral levels can use anywhere in the world.

The framework combines best practices in strategic communication and project management informed by both theory and relevant practice. It is driven by audience needs and aligned with business objectives.

Using robust measurement and evaluation principles, the framework provides government and public-sector organisations with an evidence-based approach to consistently communicate policies, programs and services to their citizens and stakeholders.

In the second stage of the research project, the ANU research team and contentgroup continue to refine the fundamental concepts of the methodology to ensure it can respond to the changing political/technology landscape and citizens’ shifting preferences. The second part of the research further aims to involve the public sector domestically and internationally to collaborate on further improvements to the evidence-based approach.

Connect with Dr Ying-Yi Chih

The National Innovation and Science Agenda identifies the problem that small businesses and their engagement with universities are a very weak part of the Australian innovation system.

contentgroup was fortunate enough to apply for and receive the Innovations Connections Funding. We have used this grant to bolster our content communications methodology with evidence-based research and specially designed toolkits. As part of this, Dr Ying-Yi Chih and her team have engaged with more than 20 governments from local, state, federal and multilateral levels, to test, validate and feedback on the contentgroup approach.

The list of participating Government bodies:

Federal State Territory International
  • Department of Education and Training
  • Department of Social Services (DSS)
  • Department of Human Services (DHS)
  • Department of the Environment and Energy
  • Department of the Prime Minister and Cabinet (PM&C)
  • Clean Energy Regulator
  • SA Department of Environment, Water and Natural Resources,
  • Treasury and Economic Development Directorate, ACT Government
  • City of Boroondara (VIC, AU)
  • City of Sydney (NSW, AU)
  • International Association of Business Communicators (IABC)
  • UK Government
  • City of Vienna (Austria)
  • City of Plano (Texas)

Listen from the team that worked on our D2CCE Framework

Amitesh Kumar is a research associate on the Content Communication research project – a collaboration between the Australian National University and contentgroup. Amitesh describes his role in this project, and how he will bring theoretical underpinnings and knowledge into practice.


Nicolas Riquelme describes the process that informs the content communication research project – a collaboration between the Australian National University and contentgroup. Nicolas is a research associate on this world-first project.


Do you want to talk to our Communications Strategists about our framework? Reach out to us with your questions or concerns.