Professor Thomas Abel from the Institute of Social and Preventive Medicine and Christiane Stock, Professor at Charitè Berlin, discuss the theory behind Critical Health Literacy and the role it plays in the COVID-19 pandemic.

In this session from the 2020 GovComms Festival, Tracey Bridges discusses how government can help to reduce inequalities through effective communication.

Research Fellow Dr. Mohammad Kadir from Social Marketing @ Griffith discusses how communicators can assist in creating behaviour change campaigns to help create a healthier society and prevent diseases.

In this session from the 2020 GovComms Festival, Research Assistant at Griffith University Murooj Yousef discusses the role of emotions in marketing campaigns that aim to change our behaviour.

The CEO of La LinkUp Factory Sandrine Raffin and Professor at AgroParisTech Patricia Gurviez discuss Vivons en Forme, a community-based program that began in 2005 and is dedicated to promoting healthier lifestyles.

Associate Professor Sameer Deshpande and Marketing Researcher Alexander Campbell from Griffith University discuss the advantages, disadvantages and types of Corporate Social Responsibility (CSR) and how it can be put into practice to help improve the brand perception of your not-for-profit, public sector or corporate business.

Amir Aryani and Dr. Tom Verhelst discuss how COVID-19 has changed the function of data analytics, and how people-centric data will become the new normal.

In this session from the 2020 GovComms Festival, Sara Shawky discusses the nature of successful engagement and how social media can unlock positive engagement.

Donna van Bueren from the Behaviour Change Collaborative and Sean Larkins from the UK WPP Government and Public Sector Practice discuss their 2017 paper that looks into government communications, and how the papers findings can be utilised today.

In this presentation from the 2020 GovComms Festival, our speakers discuss the role of fear in communications, and how appeals to fear were used during the COVID-19 pandemic. When can appeals to fear be useful, and when can they go too far?

Dr. Timo Dietrich and PhD Candidate Yannick Van Hierden from Social Marketing @ Griffith discuss and explain their 5-step digital marketing process and the importance it plays for every business with a digital brand presence.

Tanja Kamin and Nina Perger from the University of Ljubljana in Slovenia discuss the importance of audience insights to building public health strategies during the COVID-19 pandemic.